About our company.

Established in 1985, SFD is a family-owned and operated business. We are committed to providing our customers with unparalleled service. At SFD, "no stone will go unturned" in our effort to satisfy our customer requirements. We pride ourselves on our highly trained team. You can rely on our specialists to deliver the most accurate diamond grading. We invite you to experience the SFD difference.

SFD Trading, Inc. ("SFD") specializes in providing loose diamonds to diamond dealers, jewelry stores and manufacturers. We import directly from Israel, Belgium, Russia, and South Africa giving us wide access to the best selection. Whatever your needs may be, certified to non-certified diamonds in all shapes and sizes - we deliver. SFD works in tandem with the cutter, therefore we are uniquely qualified to offer you the biggest selection of diamonds at competitive prices.

Rapnet Network Member #8588
Polygon Network Member #50468
Idex Network Member # 996

Our mission

At SFD we are dedicated to providing our customers with the best selection, prices and service. We take pride in our knowledge, attention to detail and grading accuracy, and continually strive to advance our skills. We believe that every customer deserves personalized service and it is our goal to meet your special needs. We are committed to building a long-term relationship with you, our client.

Who we are - Karen and Ami

Karen and Ami are the husband and wife team behind SFD. Originally from Canada, Karen moved to Israel in her twenties. She fell in love with the diamond industry and started working in the Diamond Exchange of Israel. Being a certified gemologist for over 27 years, she brings her passion and expertise to the business. Ami started in the diamonds business in Israel after meeting Karen. He has decades of experience in buying and selling diamonds. Together, Karen and Ami have built up relationships from suppliers and cutters around the world.